When an organization plans to market a product or service, it identifies its rate client market. Target marketing tailors the marketing mix to fit some specific target market. Mass marketing vaguely aims at everyone with the same marketing mix (Perreault, Cannon & McCarthy, 2009).
stress on specific target customers, develops a marketing mix that satisfies those customers specific needs better than they ar satisfied by some other firm. Marketing research can service of process reveal what people want. Understanding the consumer, and knowing how many of them volition buy, is key to creating the right product or service and marketing mix to capture the most potential sales. Selecting a target market and developing a marketing mix are interrelated, both must be decided together.
The product field of study of the marking mix is concerned with developing the right product or service for the target market. (Perreault, Cannon & McCarthy, 2009). The elements of product ask what customers want from a...If you want to get a exuberant essay, order it on our website: Ordercustompaper.com
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