Necessity and Effectiveness of After Sales Services

After-sales aids: A rising revenue model? affix On May 16th, 2009     By Srabani Sen When Sinee Electronics shifted base from Thane to Delhi, it installed 16 UPS and four inverters to run its office. A popular brand, which provided both UPS and inverters, was very breathe in in delivering the products and installing them. Not only that, the two assistantmen who had viwebsited the site to install the machines, spent a panoptic day in explaining the On the other hand, good customer service ofttimes isnt good enough. Customers are becoming increasingly disappoint with the merely adequate services provided by companies. For them, exceptional service is the rule, not the exception. Anything less, theyre ready to change their brand. That makes extraordinary service necessary, not just desirable. Service: An inherent set about In this emulous sector, it is important that any company keeps its customers happy. Strategically as closely as financially, it costs much more to hook a new customer than to hold on to an existing one. Companies vying with each(prenominal) other, therefore, need to offer excellent customer services or else the customers will go to their rivals.

After-sales service has become an integral part of a companys overall strategy when it comes to build loyalty, improving customer satisfaction, reducing costs, improving product intention and discovering new market opportunities, states Nilkantha Rath, senior manager, customer support, Delta Energy Systems (India). Explaining the destiny of after-sales services, Devender Sharma, manager, service, Intex Technologies India, says, An organisation cannot exist without a robust after-sales service support. slopped after-sales service support forms one of the basic requisites of creating good and semipermanent relationships with consumers. It is, in fact, instrumental in enhancing brand image and expression goodwill. Yogesh Dua, managing director, UpsIN-word of mouth. VERTER.com, however, feels, A product sans after-sales... If you want to get a full essay, order it on our website: Ordercustompaper.com

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