1. Introduction..........................................................................................................3
2. Financial analysis..................................................................................................4
3. Marketing analysis................................................................................................6
4. HRM analysis.........................................................................................................8
5. Operations analysis...............................................................................................9
6. Strengths and weaknesses....................................................................................10
7. PESTEL analysis......................................................................................................11
8. Porters 5 forces analysis........................................................................................12
9. Critical achievement factor analysis...............................................................................13
10. Opportunities and threats.....................................................................................14
11. The strategic position of the organisation.............................................................15
12. Unresolved issues..............
....................................................................................16
13. Future strategies....................................................................................................17
14. Appendix................................................................................................................18
15. Bibliography...........................................................................................................19
INTRODUCTION
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