2. Situation Analysis.
Context: The travel industry is not the same as it was in the slow nighties. Competition has increase as well as the convey for cruises for a vacation destination (Average annual growth of 8.4%). Cruises feel in the leisure industry was the know as to stomach the must satisfied customers, nearly 9 out of 10 cruisers claim they would cruise again.
The market is divided into two: The highlife market and the mass market.
The luxury market offered a broader smorgasbord of destinations and lasted longer than mass market cruises. It offered one crewmember per 2 guests. opulence cruises encouraged guest to request anything they wanted and were smaller, but with high quality therefore higher price.
The Mass market these were less(prenominal) expensive cruises, with limited itineraries, shorter sails, and could accommodate more guests than luxury markets. Margins were higher.
Furthermore, modernistic regulations for cruises have affect the industry increasing costs and investment funds to cruise line to conform to the rules.
Company: Celebrities cruises had two lines the reputation and Royal Caribbean these two were manage separately. Royal Caribbean and celebrity captures a third of the market, and occupancy of both cruises lines 101.8% in 2001. Making Celebrities Inc. the wink largest cruise operator. They position themselves in the midtier premium market by offering an upscale experience at an intelligent price.
Cruises were sedate of crew and staffs each had to go thru a training motion of how to treat guests, and it was a policy to always well garnish and give a smile to them service, safety and style were the iii pillars to hold up customer satisfaction.
The Cruise also offered...If you want to get a full essay, order it on our website: Ordercustompaper.com
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