Chipotle Case

Piero Principe
Business Policy
Prof. ONeal

Chipotle

Denver-based Chipotle Mexican Grill, a sporting- day-after-day restaurant image, open up its first store in 1993 with the idea that nourishment served fast didnt beat to be a fast-food experience. Chipotles philosophy, food with integrity, is how the association defines its strategy for improving the food it buys, whether its unwrap tasting, coming from break-dance sources, better for the environment, better for the animals or better for the farmers who raise the animals and grow the produce. The company prides itself on high-quality raw ingredients, upright cooking method, distinctive interior design, and friendly people to absent care of each customer.
Chipotles main challenge as a restaurant chain is to fight competition. Its main competitors include Qdoba Mexican Grill, Moes Southwest Grill, Rubios Fresh Mexican Grill, Rancheros Mexican Grill, and Baja Fresh. The company executives have identified ways to make the company alkali out amongst the competition in different ways that they want will enable the company to remain at the contribute and keep making profits as it has done since inception. whizz of the best ways is rising innovations.



This has been done by employing a new chef with vast experience to come up with new calling cards that will be tested in selected restaurants before the carte du jour is adapted by all the restaurants. This is a gamble for the chain because it has had the same menu of burrito bowls, burritos, tacos, salads, various meats and extra dishes such as salsas, cheese, lettuce and guacamole which have been the restaurants signatures. The company has also been testing a childrens menu that is to be incorporated in all the restaurants to give the children a fun menu to enjoy thus attracting more families and children to its restaurants.
Innovations have also included plans to open Asian fast casual restaurants to give a wider choice to the company clients in the selection of food and drinks while at the same time...If you want to take in a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper