Classic Airlines

holy Airlines Solution

spotless Airlines Marketing Solution
MKT 571
January 20, 2012

Classic Airlines Marketing Solution
Classic Airlines is a leader in the industry boasting fountainhead oer 300 jets and servicing more than 200 cities (University of Phoenix, 2012). latterly Classic Airlines has had to re-evaluate its marketing plan in do to prevail competitive. The marketing solution for Classic Airlines impart utilize a nine- maltreat problem solving process. These nine steps include amount the problem, describing the goal, describing the situation, evaluating alternatives, assessing risks, making decisions, developing solutions, implementing solutions, and the evaluation of progress ( Kotler, 2007). This nine step solution will allow Classic Airlines to better disclose areas of opportunity as well as create solutions that will better the organization.
Describe the Situation
As the fifth largest air lane comp whatever; Classic Airlines has developed into an organization of over 32,000 employees. With exactly a 25 year history Classic Airlines has gain more than 10 million dollars annually (University of Phoenix, 2012).



Recently roadblocks waste manifested creating a need for a re-evaluation of the marketing strategy. Classic Airlines has experient a ebb in shares, negative press, increasing costs, reckon cuts, and shareholder backlash. These experiences are now beginning to roll over to employees and creating tension within the organization. This cyclical effect places Classic Airlines at a high risk for a great decrease in productivity. The end result can be seen in the nose dive taken in the consumer rewards program participants. This signifies that Classic Airlines is losing new customers and current customers are flying less. Typically this pathway leads to bankruptcy as costs continue to mount duration revenue runs dry. It is imperative that Classic Airlines rise to the occasion for any chance of redemption. The longer...If you want to get a full essay, order it on our website: Ordercustompaper.com



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