Nike

Nike, originally known as Blue Ribbon Sports, was founded by University of Oregon track athlete Phil Knight and his coach acme Bowerman in January 1964. The community initially operated as a distributer for Japanese shoe maker Onitsuka Tiger, making most gross revenue at track meets out of Knights car. The associations wampum grew quickly, and in 1966, BRS opened its first retail store, located on Pico Blvd. in Santa Monica, Calif. By 1971, the relationship between BRS and Onitsuka Tiger was nearing an end. BRS watchful to launch its own line of footwear, which would bear the newly knowing Swoosh.[4] The first shoe to carry this externalize that was sold to the popular was a soccer cleat named Nike, which was released in the summer of 1971. In February 1972, BRS introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victory. In 1978, BRS, Inc. formally renamed itself to Nike, Inc. Beginning with Ilie Nastase, the first professional athlete to sign with BRS/Nike, the sponsorship of athletes became a key food marketing tool for the rapidly growing company. The companys first self-designed product was based on Bowermans waffle design in which the sole of the shoe was inspired by the manakin of a waffle iron.

By 1980, Nike had reached a 50% market share in the United States athletic shoe market, and the company went public in December of that year. Its growth was due by and large to word-of-foot advertising (to quote a Nike print ad from the previous(a) 1970s), rather than television ads. Nikes first national television commercials ran in October of 1982 during the broadcast of the New York Marathon. The ads were created by Portland-based advertising situation Wieden+Kennedy, which had create several months earlier in April 1982. Together, Nike and Wieden+Kennedy have created many ineradicable print and television ads and the agency continues to be Nikes primary today. It was agency co-founder Dan Wieden who coined the now-famous slogan Just... If you want to get a full essay, order it on our website: Ordercustompaper.com

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