Comapring Similar Businesses

Comparing Two Similar Businesses: amazon.com and Borders Books Jennifer Kleinfield Alethia Gardner BUS 302 7/26/2012 Comparing Two Similar Businesses Amazon.com and Borders Books are two companies who had rattling different outcomes after historic period of business. One is still successful, as yet today, while the former(a) is no longer open. One changed with the times, maturation new technologies and new strategies that suited the ever changing trends of society. The other did not realize how crucial change is to the business orb until much too late. Although these companies had very different outcomes, the roads they began their journeys on were equal in some ways. Both focused on products popular to a wide variety of people, and both had years where business was good. Choices made over the years, good and bad, contributed where both companies cease up in the present. Choices, especially in the business world, contribute make or break a company, and these two similar companies are good examples of this fact. Histories and Core Businesses Jeff Bezos started Amazon, a fortune cholecalciferol company based in Seattle Washington, in 1995. Amazon offers everything from books and electronics to lawn tennis rackets and diamond jewelry.

Big name retailers now work with Amazon services to power their E-commerce offerings including Tech services, merchandising, customer service, and order fulfillment. integrated in 1971 as Borders Books, Borders became the nations second largest retailer of books, music, and other educational, informational, and entertainment products. Borders was associated with superstores catering to book and music lovers, with a wide selection of hard to find titles and tapes, and varying electronic media. Management Approach to Internet Marketing and Sales Amazon leading start with their customers and work backwards. They require and expect innovation and fraud from their teams and always find ways to simplify. Teams of product managers, designers, buyers,... If you want to compact a full essay, order it on our website: Ordercustompaper.com

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