Harley

146 Thompson?Strickland?Gamble: Crafting and Executing Strategy: Concepts and Cases, 14th Edition Harley?Davidson Case © The McGraw?Hill Companies, 2004 case Harley-Davidson tin E. Gamble University of South Alabama 21 Roger Schäfer University of South Alabama your logo on their arm.1 The partnerships revenues had grown at a compounded annual rate of 16.6 percent since 1994 to reach $4.6 billion in 2003â€" grading the 18th consecutive year of record revenues and earnings. In 2003, the society sold more than 290,000 motorcycles, giving it a commanding dowery of the 651 cubic centimeter (cc) motorcycle market in the coupled States and the leading share of the market in the Asia/Pacific region. The arranged growth had allowed Harley-Davidsons share price to appreciate by more than 15,000 percent since the companys initial public offering in 1986. In January 2004, the companys CEO, Jeffrey Bleustein, commented on the centennial year and the companys prospects for growth as it entered its second century: We had a phenomenal year unspoilt of memorable oncein-a-lifetime experiences surrounding our 100th Anniversary.

As we begin our hundred-and-first year, we expect to grow the business further with our proven expertness to deliver a continuous stream of exciting revolutionary motorcycles, related products, and services. We have set a new final stage for the company to be able to satisfy a annually demand of 400,000 Harley-Davidson motorcycles in 2007. By offering innovative products and services, and by driving productivity gains in all facets of our business, we are self-assured that we can deliver an earnings growth rate in the mid-teens for the foreseeable future.2 H arley-Davidsons management had much to be idealistic of as the company wrapped up its clear channel Tour centennial celebration, which had begun in July 2002 in Atlanta, Georgia, and ended on the 2003 Memorial Day weekend in Harleys hometown of Milwaukee, Wisconsin. The 14-month Open Road Tour was a tremendous success,... If you want to ticktock a full essay, order it on our website: Ordercustompaper.com

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