Marketing Management Strategy

DP10 Marketing of Financial Services 12 MAY 2000 1. 2. 3. 4. 5. Time eitherowed correspond number of misgivings Number of wonders to be answered : Three (3) hours : louvre (5) questions : quadruple (4) questions [25 marks each] Begin each answer to a new-made question on a fresh page. Answer all questions in English. ANSWER FOUR (4) QUESTIONS ONLY 1. (a) (b) Describe a pecuniary conceptions marketing management strategy. [10] What necessarily to be implemented in order to achieve a marketing management strategy for your monetary institution? [15] (Total:25 marks) 2. (a) (b) A marketing tool which is becoming favourite amongst bankers is stigmatisation. Is branding strategy important to both retail banking and bodied banking? [10] Outline a branding strategy adopted in a financial institution. [15] (Total:25 marks) 3. (a) (b) Describe cognitive haphazardness for bank marketers. [10] Explain the methods use to minimise cognitive discord in a financial institution. [15] (Total:25 marks) 4. (a) (b) Porters Five Forces Theory is a popular approach used to analyse the market environment. Explain Porters Five Forces Theory. [10] Explain Porters Generic Strategies and apply these strategies to whatsoever financial institutions in Malaysia.

[15] (Total:25 marks) 5. (a) (b) Explain two designate distribution methods commonly adopted by financial institution managers. [10] Despite the popular practice of motivating a financial institutions sales force, financial institution managers chill out find the task of motivating difficult. Explain the reasons for these difficulties. [15] (Total:25 marks) paginate 2 of 12 DBFS May 2000 DP10 Institut Bank-Bank Malaysia OUTLINE ANSWERS Question 1 The question on marketing management strategy was a popular question attempted by most candidates. They, however, erroneously answered the question by failing to identify the strategic steps, i.e. market segmentation, targeting, positioning,... If you exigency to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!