Thailand Pest

SAMSUNG ELECTRONICS IN THAILAND Final Case Chun Tao Anthony Park Kunihiko Mikuriya Matthew Kostiak Luís Hidalgo Executive Summary This case focuses on the valuing Samsung Electronics, which is a major worldwide manufacturer of consumer electronics, and its ongoing undertaking aimed at capturing 15% of Thailands mobile phone market. It leave alone ask students to study a collection of Thailands sphere data, ranging from macroeconomic to cultural, as hale as other link up materials such as industrial data and the companys Financials. The selection of the cases background information was base on several(prenominal) engaging factors involved. First off, Thailand is of a detail interest even among other Southeast Asian acclivitous markets. As you pass on see at bottom the case document, Thailand contains several factors that not only magnifies its political/economic risk, but in any case make its risk profile more difficult to measure. Secondly, Thailands mobile phone market is a fairly multiform one when compared with those of its regional neighbors, with an intricate mixture of opportunities and obstacles.

The combination of these factors creates a favorable case environment to pursue our main learn objectives for the case, which is as follows. Learning Objectives of the Case: 1. Retrieval of relevant/ world-shattering data-This case bequeath give students some first-hand experience in professional level data screening. They will have to exudate through the considerable amount of case documents and exhibits given within the case to retrieve the few relevant data that will be used to assess the project as well as the company. A considerable amount of the information whitethorn prove to be redundant, depending on the students approach. 2. Multi-tiered standard of risk-The complexity of Thailands risk profile, as well as the special conditions associated with the nations mobile phone market, will make risk assessment more... If you want to get a full essay, order it on our website: Ordercustompaper.com

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