Bermet Dzhumadilova
Marketing Assignment
New product marketing concept: Instaglasses
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musical composition researching of a sore product concept, my attention was catched by that item idea of instaglasses. According to the article by Dave Parnack, instaglasses is a new product concept by German designer Markus Gerke. Influenced by Googles Project Glass, Gerke decided to combine the idea of a camera-capable braces of glasses with the various filters of the Instagram photo-sharing mobile app. Respectively, to make clear, Instagram is an application to demand pictures with different effects and post them immediately.
First, I would do a marketing research. And figure out markets needs and in that locationfore train a quick research on number of lot using instagram. And also I would use not a selling concept but a marketing concept. The going between those two concepts is that in marketing concept genius provides things that people need, but selling concept is when you provide with things that you personally would like to sell, without considering if those gooods are in truth needed.
Also it is very all-important(a) to understand the marketplace. The marketplace are suppliers, competitors, intermediaries and customers. For example, in that sphere there are no competitors, because nobody else today provides instaglasses. Basically, one should beget out information about suppliers, intermediaries and decide if it is reliable to mildew with them. Next step is to nanalyze expectations of the customers. Analyze what customers expect and what we can really offer, to not disappoint customers. On that stage, I can already understand, if the product would be succesful in the market. Next steps, such as marketing plan and capturing value, are the steps to make customer to buy the product.If you want to get a full essay, evidence it on our website: Ordercustompaper.com
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