: Report And Presentation

Table of Contents
Introduction………………………………………………………………………………… 3
Target Market………………………………………………………………………………. 4
Advertising and promotional Strategy…………………………………………………....... 5
Distribution Strategy………………………………………………………………………... 7
Summary of Key Findings………………………………………………………………….. 8
passport…………………………………………………………………………… 9
Conclusion………………………………………………………………………………….. 11
References………………………………………………………………………………….. 12
Appendix…………………………………………………………………………………… 13

Introduction
For any business administration to be successful in its ventures, it should have processes that ordain allow it to cut down and focus its limited resources on the greatest chances to increase its gross sales so as to achieve a competitive return in the market (Kochan 1997). Such a plan go out require a business to have an effective market strategy so that it can be able to cluck and sustain the market. This calls for the business organization to have marketing plans that are designed to help it realize its marketing objectives (Miles 2003). The business organization that will be reviewed in this report is the Coca-Cola keep company.



This report will focus on the current marketing practices of the Coca-Cola Company, suggesting how improvements can be made to its marketing activities so as to improve its general performance. The report will focus on the target market of the Coca-Cola Company, highlighting its advertising and promotional strategy. The report will to a fault discuss Coca-Colas distribution strategy and give recommendations as to how the marketing practices of the company can be improve.
The Coca-Cola Company is the largest crapulence and soft drink marketer, retailer and manufacturer in the world. The Coca-Cola Company currently has over 500 different brands and it operates in to a greater extent than 200 countries across the world. The company was founded in 1886 and has its headquarters in Atlanta, Georgia. As of 2010, the companys total revenue stood at US $ 35.119 billion (Kochan 1997)....If you want to get a encompassing essay, order it on our website: Ordercustompaper.com



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