Anna Kaleka
ABSTRACT
Beca give religious services account for an progressively large percentage of the gross domestic product globally, achieving war-ridden profit in the international markets depends to a great fulfilment on the level of service the firm offers to its customers. Focusing on exporting manufacturers, this study draws from the resource-based view of the firm to develop and campaign a model of those key resources and capabilities that drive service advantage in the foreign markets. The author finds that exporting experience nurtures customer relationships and informational capabilities, and availability of finance facilitates informational and product development capabilities and enables exporters to achieve service advantage and superior venture performance in the overseas markets.
Keywords: competitive advantage, service, export performance, resource-based view, merchandising capabilities
S
tatistics from the World Resources Institute pose that not only do services represent a significant percentage of the gross domestic product globallyâ€"approximately 72% for high-income countriesâ€" but this percentage is steadily increase annually (World Resources Institute 2008). More important, academics have widely declare an emerging paradigm shift from goods-oriented to services-oriented logic in marketing thinking and practice (Fang, Palmatier, and Steenkamp 2008; Grönroos 2000; Vargo and Lusch 2004). This is a culmination of the increasing violence that the field places on service quality and competitive advantage. In a parallel vein, enhanced by the widespread use of information technology and wireless telecommunications, services have gained prevalence in the manufacturing sector, accounting for a
increasingly important component of the general offering (World Investment Report 2004). Manufacturing firms operating...If you want to get a full essay, order it on our website: Ordercustompaper.com
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