skintique

Overview of Company:
Skin-Tique is a corporation that specializes in skin occupy crops such as groom gels, lotions, facial creams etc. as well as a full line of womens toiletries. They had sales of $225 million is 2002. Their products are sold in drug stores and food and drug stores. This case study outlines one product that was introduced by Skin-Tique in 1988 c wholeed Soft and sly Shave Gel. This thieve gel is a high quality, and premium priced at $3.95 per 5 ½ -ounce pipage.
This shaving gel has been sold in a tube since its introduction in 1988 and there werent any thoughts of ever-changing the packaging until 2003. The company had to take on the tube packaging versus an spray can container because of the lack of technology during the time of its development. Soft and knavish has been profitable since being introduced but in recent years the sales hit a tableland.

Define the Problem
The line for the Skin-Tique can and the Soft and Silky Shave Gel is that the company before long uses tubes instead of aerosol cans to sell their product, and Heather Courtright, the Soft and Silky Brand assistant believes that it is time for new packaging.



However, within that problem lies another issue, whether or not it would be smarter and better to take a crap a 5 ½ ounce aerosol can of the toss off gel and to create a 10 ounce aerosol can of the shave gel and sell or to hardly just create the 10 ounce can and bring on rid of the idea of the 5 ½ ounce can all to ownher.
Courtright, developed the idea for new packaging after noticing the plateau of sales during recent years, the growth of Soft and Silky shaving gel had strained manufacturing capacity, the company had no manufacturing capacity working out plans for the next three years and the aerosol packaging had bring about the dominant design for womens shaving creams and gels. Most customers ask a shaving gel in an aerosol can. virtually other smaller problems are getting the money for the mart test approved which is a total of...If you want to get a full essay, order it on our website: Ordercustompaper.com



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