The video high industry is dominated by three major parties: Sony, Microsoft, and Nintendo. Sony PlayStation has been one of the most tyrannic video game systems in the past decade. Its second coevals known as the PS2 is the most favored game ease of all time selling over cx jillion units worldwide. Despite this achievement, its third generation console PS3 lagged in gross revenue comp bed to its predecessor. We bank this is related to competition. For example, the 7th generation video game console market has been dominant by Nintendo Wii; holding a bit more than 50% of the total market share. Because of this, we believe that Sony and Microsoft needs to phase out its previous consoles and pay proximate attention to its competitors’ strategy and direction in ordinate to obtain market share.
First, Sony PlayStation needs to phase out PS2 in order to increase market share for PS3. We believe Sony needs to snip the price of PS3 and phase out PS2 in order to happen their market share in the long run. Although Sony PS2 is the most successful video game console so far, the new comers, Nintendo Wii and Microsoft Xbox360 overhear taken too much territory from Sony since their emergence to the market. imprint price tag obviously is the only advantage for PS2.
However, with 110 million PS2 consoles already sold worldwide, it is almost impossible to hiking the sales for this mannequin. Due to the low cost strategy, Sony’s amplification from PS2 will also become extremely limited. Since most of the games are produce by third gamming companies, they can still throw overboard new games on PS2. There are still decorous revenue for Sony because of the majority marketing share of PS2. Meanwhile the newer model of PS3 allows user to download those PS2 games at a discounted price and flow old PS2 games.
In addition, since Video games are also something that is bought and apply for a long time, Sony needs to put their focus on PS3 - a system that...If you want to get a abundant essay, order it on our website: Ordercustompaper.com
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