Positioning

Bachelor of Business Administration
ADM3315
MARKETING MANAGEMENT





Individual Book Report
-

aligning: The Battle for your Mind
(by Authors Al Ries and Jack Trout)





Submitted to:
Dr Ernesto Dimaculangan
/

Prepared by:
Rainer Huang Jun Yin


mesa of Contents

1 WHAT IS POSITIONING.
2 WHY IS POSITIONING IMPORTANT TO MARKETERS.
3NAME AND EXPLAIN FIVE OF THE STRATEGIES.
3.1FIRST INTO MARKET schema
3.2THIRD LEG scheme
3.3REPOSITION THE COMPETITOR STRATEGY
3.4 DIVIDE AND CONQUER STRATEGY
3.5CHERCHEZ LE CRENEAU STRATEGY
4EXAMPLES OF POSITIONING USED IN MARKETING
5HOW DOES disposition IT MAKE US BETTER MARKETER
6 mop up
7ANNEXURE



















1. What is Positioning?


This book is written in the form 2000 and the main country of focus is USA, I will film the topic more up to speed with todays setting (2009) and input more SG examples to establish my understanding on the book.







Positioning is the image in which the marketer strives to be perceive with their products, brands, services, etc in their target audiences mind. Positioning crowd out also be applied to companies, even politicians and job-seekers.

The key, in this context is how marketers communicate and convince his target audience the specialty or his unique-selling-point.


2. Why is it important to Marketers?


The noise level of today is bewildering when compared to course 2000 (when the book is written). In the past we have mainly print, tv and radio competing for our attention. Today just print alone comprises of magazines, newspapers, flyers, stickers, decals and so much more. Not to mention the advent of internet. 1.4 billion great deal surf the internet by the end of 2008. The figure was 700 one thousand thousand just 1 year ago (2006).
That is why lay is important because marketers are competing with all the noise out there...If you trust to get a full essay, order it on our website: Ordercustompaper.com



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