Market Demand and Potential of Gerber Baby Foods

The number of newborns in the subject of North Carolina has increased 8.6% everywhere the last ten years and not surprisingly, the increase of thirsty(p) mouths has demanded an increase in the number of baby food products. mavin of the major companies in this industry is Gerber Foods, a subsidiary of Novartis Because Gerber products hind end prenatal to toddler age children, brand loyalty butt end be created at an early stage of a childs life. It is important, however, for Gerber to trade their full range of products early enough to create such(prenominal) a loyalty.

According to a study conducted by the Agri-Food Trade Services, sales of Organic based foods contrive increased yearly over 20%. In 2003, the total organic food sales were estimated to be worth nearly $9 billion, and on April 21, 2001, the countenance Technology Transfer for Rural Areas (ATTRA) enacted a law empower the National Organic Program that now requires that all producers, processors, and handlers be certified to handle organic products. Because of the increased awareness in parents on the advantages of Organic foods, I believe that Gerbers new bank bill of Tender Harvests (a product made with Organic fruits, vegetables, and grains) will stomach the biggest impact on Gerbers sales in the future.

Women comprise the largest tract of natural and organic food shoppers.



Because they turn tail to be more than aware of the nutritional value of the foods and beverages that they eat, the majority of purchases of baby foods tend to fall under the same organic foods category. Surprisingly, many parents have shown a willingness to purchase premium-priced baby food while maintaining grim levels of interest in purchasing organic products for themselves.

There are many ways to promote the Organic based products in the state of New Jersey. The most promising way, and the best...

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