Organizations depict the customers they wish to serve and create the value for these customers by dint of their market strategy. After the trade strategy is defined the giving medications and the marketing program is constructed the marketing strategy is put into action. The organization uses a set of tools to implement the marketing strategy which is referred to as the marketing mix (Armstrong & Kotler, 2005, p. 15). ?The major marketing tools are classify into four broad groups, called the four Ps of marketing: harvest, outlay, place, and promotional material (Armstrong & Kotler, 2005, p. 15).? Stonybrook Financial Services, Inc. is a wholesale mortgage society who specializes on home loans.
The first group included in the marketing mix is product. Most individuals view product as a physical item that can be purchased or merchandise; however, ?Product means the goods-and- go combination the comp whatever offers to the physical object market (Armstrong & Kotler, 2005, p. 57).? Stonybrook Financial Services has developed a strong relationship with several companies to expand the products and services offered by Stonybrook. Mortgage loan for refinancing and purchases are the main services provided by Stonybrook. Stonybrook overly offers financial advising, home inspections and home repairs from their affiliates. Having additional products and services allow a larger product field to run across the ask of more consumers.
The second group included in the marketing mix is price. ?Price is the amount of money customers guard to pay to obtain the product (Armstrong & Kotler, 2005, p. 57).
? The price of the product or service is the total amount for materials, marketing, shipping and any other cost affiliated with the product or service. The price of similar items or services sold by competitors also influences the price of the products or services. Stonybrook Financial Services, Inc. has specific overhead that needs to be paid in...
It appears that you have through knowledge on this subject and strong supporting sentences that show clear organization that develops your major points. However, it would of been nice to hear your own critical compendium and ideas on marketing mix.
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