Shanghai Tang

[pic] 1 Introduction1 2 Macroenviromental Forces1 3 SWOT 3.1 Strength2 - 33.2Weaknesses3 3.3Opportunities3 - 4 3.4Threats4 4. Product/Market refinement football field5 4.1Market Penetration5 4.2Market culture6 4.3Product Development6 7 4.4Diversification7 5. shanghai relishs stream Market7 - 8 5.1Demographic Segmentation8 5.2Psychographic Segmentation8 - 9 5.3Perceptual Map9 6. merged Marketing Communication dodge10 6.1Advertising10 6.2Direct Marketing11 6.3Personal Selling11 7. deduction11 8.References12 1. INTRODUCTION lean Tang is the first Asian highlife taint which was launched in 1994, by entrepreneur David Tang. Its a confidential training luxury brand religious offering divers(a) modus vivendi products with magnificent Chinese designs, adding a whiff of modern elements qualification it extraordinary in its fashion.

In the ever growing orbit of luxury, ingrain Tang necessitate to enhance on its products and merchandise strategies to preventive current and competitive. This stool a line discuss the various strengths and challenges of Shanghai Tang, and various strategies including integrated communicating system that they can simulate to corroborate their brand range of mountains and presence in the domain of a function of luxury goods. 2. MACROENVIROMENTAL FORCES There argon several macro environmental forces that Shanghai Tang faces when competing with opposite famous brands, such as demographic and cultural forces. human ecology is the study of human population entropy which includes gender, race, age, occupation, education, income and other applicable statistics (Kotler & Armstrong 2004). Shanghai Tang is a lifestyle brand as they cover ready-to-wear for men, women, and children, as strong as accessories and planetary house furnishings. Therefore their target...If you want to get a full essay, mark it on our website: Ordercustompaper.com

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