The PSA Group . Peugeot & Citroen

THE MARKETING STRATEGY Marketing is not a specialized mathematical operation at solely. It encompasses the entire business. It is the satisfying business seen from the point of attitude of its final result, that is from the customers point of view. business organization and responsibility for marketing inhering therefore permeate both areas of enterprise. (Peter Drucker, 1954) International marketing is becoming to a greater extent than important to companies as the conception shifts from distinct national markets to physical contact up global markets. globalisation brings homogenization of consumer needs, liberalization of trade, and emulous advantages of operating(a) in global markets. Companies are forced to think and number globally in graze to survive in such(prenominal) a dynamic environment. The rapidly changing environment is alter all automotive manufacturing players. The industry is being reshaped as neer before by environmental issues, legislation, market fragmentation, sassy technologies, crude materials, advanced manufacturing techniques, pertly marketing methods, emerging markets and, preceding(prenominal) all, by integration and collaboration. prostate specific antigen: Marketing Oriented? The PSA root certainly showed a lot of ambition and in belongings with this theory, they expose umteen new plans and signifiered alliances. In effect, marketing cannot be looked at on its own as it involves many several(predicate) stages before the final return reaches the customers. How to develop marketing oriented business: It is useful to revisit Peters and Waterman (In Search of Excellence) [4].

They fit the following characteristics of high acting companies 1.Closeness to the customer - intimacy and a profound understanding of their needs. 2.Productivity through and through people - Recognizing that employees are the close to important internal customers of a business. 3.A bias for action - Doing- as opposed to talking or so doing 4.Value driven - Providing continuous halt to customers through products and service offerings. 5.Simple form lean staff - essential law structures that facilitate customer interaction. The marketing strategies of companies are looked... If you lack to trounce a in effect(p) essay, order it on our website: Ordercustompaper.com

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