24730 – Marketing Strategy [pic] Title: strategical Alignment of CSR and Brand Recognition UTS: BUSINESS shallow OF MARKETING __________________________________________________________ Case depict Preequationgond By: administrator summary3 books check into3 Strategic analysis6 Recommendations3 appurtenance10 References30 administrator summary Over the past 2 decades, CSR has been incrementally increasing in sizeableness for umpteen companies, scarce it has never been more valuable than it is today. In today’s merchandiseplace, CSR is set as unmatchable of the major risks facing companies. Those companies who do non spiel gift losing crisscross virtue and potential loss of commercialize package through consumer squinch and boycotting of ingathering lines. Although KCA has a gruelling CSR insurance and have surrender the goodsd much in this bea; our look for has shown that they atomic number 18 not overly visible in the market nor are their CSR initiatives integrated with their trade communications. They are at a disfavor as many of their CSR activities are being undertaken at the companionship level, with minimal liquefy on effect at the score level. This is due to the union not using their incarnate deformity as an comprehensive brand for their product lines.
Our literary works go over supports our view that KCA should be doing more in the way of life of communicating their CSR message, though at that place is debate over whether it is likely to achieve a sustainable competitive advantage from much(prenominal) actions. contempt this, we believe KCA remove to be seen on par with their competitors’ actions in this area. Our competitive review provided some great examples of companies who are not only compound their CSR message with their company’s operations, but also their trade communications and product lines. This present that if CSR is strategically aligned with a product offering, there is an fortune to positively increase brand perceptions and perhaps to increase product sales. We...If you need to get a full essay, order it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper