Internet Advertising Essay -- Computers Technology Media Essays

network Advertising The November cover story for Newsweek was entitled e-life and the wall plug was dedicated to the some ways that the Internet is changing our lives and work. While the changes realize affected many industries and many jobs, one of the biggest changes in marketing and gross revenue is the rapid and unpredictable growth of Internet-based sales and advertising. Currently, many utilizers benefit from the use of free email sites and Web-search portals, all of which argon funded by revenues from banner advertising. (Sadly for these advertisers, many ar increasingly able to ignore this stimulus). All types of businesses now insufficiency to reach an audience that is more consistently logged on to the Internet. If the Internet is where the customers are to be found, then that is where advertisers must go. While many of us are acutely aware of this fact, few of us know enough slightly how to place ads, what types of ads are available, and how the industry is chang ing. This paper is dedicated to understanding this consequence further.The Context Who Is Spending On Ads and How Much?In 1997, businesses spent $600 trillion on Internet advertising, and Internet ad spending rose to $1 billion in 1998.1 To put these poetry in context, it is useful to examine the growth in Web advertising to the growth in non-Web advertising2 course Web Advertising Spending $ Non-Web Ad Spending $ 1997 600M 133 Trillion 1998 1B clv Trillion Such a table indicates clearly that Internet ad spending doubled while non-Web spending grew by 17%, and these numbers give marketers some sense of the urgency and immediacy of the need to assume about Web-based advertising. Interestingly, marketers have caught on studies show that total I... ...arketers in net profit are consider what type of ads you want to place, consider carefully how you plan to measure success of your campaign- attempt to monitor mindshare as well as final sales. 1 www.computerworld.com, BancAme rica Corp., Robertson, Stephens & Co. Date posted Feb. 23, 1998 2 ibid. Source Veronis Suhler & Associates and BancAmerica Corp., Robertson, Stephens & Co. estimates (12/97)3 Ibid.4 Internet Advertising Bureau, December 29, 1997.5 Internet.about.com/business/Internet/library/weekly/1999/aa061499.htm?iam=dp&rf=dp, Dateline 06/14/99 6 www.adres.Internet.com7 www.blueplatypus.com, interstitial ads search.8 Ibid.9 Ibid.10 Internet.about.com/business/Internet/library/weekly/1999/aa061499.htm?iam=dp&rf=dp Dateline 06/14/9911 adres.Internet.com/primer/article/0,1401,,00.html