THE LUXURY FOOD SERVICE INDUSTRY Essay Example | Topics and Well Written Essays - 2000 words

THE LUXURY FOOD SERVICE INDUSTRY - Essay ExampleThe world is overly experiencing increasing urbanization as several the great unwashed shift from rural places to urban centers. As people move from rural areas to urban centers, they tend to change their lifestyle trend especially their eating habits (Pride and Ferrell 26). As the number of people working in office increases, people tend to get less meter to prepare foods at their homes. Such consumers under constraint of time usually opt to each foreign in restaurants and cafes. Other factors seen to bring in led to the high growth in food service labor include tourism. Some investors opt to put up luxurious food service diligence for purposes of hosting tourists that determine the country (Great and Gavin 6).Britain is one such country that has witnessed an increase in growth of food service industry over the last decades. The high growth rate has mainly been seen in London the capital city. Among the restaurants establish in London include Hakasan, Nobu and Zuma. His are food joints that have been able to build prodigality portion within the service industry. The question that may be asked is, How have these restaurants been able to build such luxury, and what tools have the restaurants utilise to build the luxury element?The purpose of this paper is to examine the marketing tools that have been used by Hakasan, Nobu and Zuma to build the luxury element within the foodservice industry. This will also involve analysis of the 7Ps busy by the three restaurants. The paper will conclude by the most important elements derived from the study of luxury service industry in general particularly the food service industry. Finally, the paper will depict a recommendation regarding what has been learnt from the study.The Chartered Institute of Marketing (2) defines marketing as the management process which entails identification, antepast and satisfaction of the