Suarez rebound Essay Example | Topics and Well Written Essays - 500 words

Suarez rebound - Essay Example He is currently, the most prolific hat-tricks scorer in the English Premier League. Prior to joining Liverpool, Suarez was playing for Ajax where he was the captain and League’s top scorer scoring in almost every game he played. Indeed, he is a legend in Ajax having scored his one hundredth Ajax goal in 2011. He joined Liverpool in 2011 on a â‚ ¬23 million transfer fee (Warring web). However, Luis Suarez career has encountered various setbacks that include suspensions and fines for racial discrimination and biting players. Indeed, after biting PSV Eindhovens Otman Bakkal on the shoulder in 2010, he suffered a seven games suspension. He also suffered a 10 games suspension after biting Chelseas Branislov Ivanovic on the arm in 2013 (Warring web). On a different note, Suarez suffered yet another professional blow when he allegedly racially abused Evra and was suspended for 8 games (McClatchy). Seemingly, Luis Suarezs history depict a person with a troubled mind and troubled actions because he always denied these incidents claiming that it is not in his nature to react that way. He claims that such things happen in the field. Notably, biting is an emotional response and hence the need to evaluate Suarez’s mental health (Rumsby and Sutcliffe web). Indeed, Liverpool is already providing support and counseling to Suarez and FIFA is likely to recommend for his me ntal health evaluation in the recent investigations. This will help Suarez to bounce back. As his marketing manager, I have a plan to get public relations going the right direction for this talented and controversial Liverpool and Uruguay striker. Indeed, my main objectives is to change the public’s negative perception on Suarez, present Suarez’s mental troubles, his success, and convince the audience that Suarez will bounce back. This will maintain or increase the value of the player. The target audience for this plan includes the media, Liverpool Football Club, Uruguay